Singapore buyers keen on Nusajaya projects

by Cheryl Tay

Propertyguru

Singaporean buyers have shown keen interest in Nusajaya (pictured) projects in Johor, which is good news for developer UEM Land Holdings Bhd.

Datuk Wan Abdullah Wan Ibrahim, Managing Director and Chief Executive of UEM Land, said that the recent move to tighten housing regulations in Singapore has impacted purchasing power in the country.

"Generally, our Singaporean neighbours are in favour of higherend developments, especially projects with strong security system, lush green environment and are lifestyle-driven."

In April, the government announced new, tighter rules to ensure that developers would provide accurate sizes and layout of apartments, in a bid to protect buyers less familiar with the property market.

As a result, more Singaporeans are expected to buy in Malaysia due to the tightening regulations in Singapore, according to Steve Melhuish, CEO and Founder of PropertyGuru Group.

He added that property prices have reached an all-time high and slight price declines are pushing Singaporean buyers to invest elsewhere.

Wan Abdulah said, "Approximately 50 percent of our total purchasers in Nusajaya are foreigners while the remainder are Malaysians." UEM Land's Nusajaya is one of five flagship zones in Iskandar Malaysia — the first economic growth corridor in Johor.

The developer has four ongoing projects in the area, namely East Ledang, Nusa Idaman, Puteri Harbour, Nusa Bayu and Horizon Hills, a joint venture (JV) with Gamuda Land Bhd.

"Our luxury garden residences, East Ledang and highend condominium, Imperia at Puteri Harbour received overwhelming response from the Singapore buyers," he added.

Getting acquainted with JB property developments

In preparation for living in JB, some research must be done...

Yesterday, I visited a few developments for the first time. Started with Nusa Idaman, dropped by HH to chat with the sales people, went over to East Ledang and did a final stop at Setia Tropika. Of course, we recuperated at Old Town Coffee after the Saturday morning over Link 2. This was what I had:

 Ipoh Chicken Horfun

Alright, on with my journey...

Nusa Idaman: Really liked their Semi-Ds. Unfortunately, all sold out. Told sales to keep me updated about the upcoming cluster launch. This development is value for money.

Horizon Hills: They have just launched a row of Super-links (for the unfamiliar, a.k.a. super-sized terrace houses). Prices going for RM 8XXk for the intermediate and slightly more than 1mil for the corner unit. Although these super-links are larger in build-up than my cluster semi-d, I'll still go for the cluster because of the view. Well, that remains to be seen. :) Can't wait to collect the key in 2 years time...

East Ledang: I was really impressed with the security of EL. They really took time to scrutinise each and every visitor before permitting them entry. It took all of 8min before I finally managed to speak to the guard who gave me the directions to the sales office. Haha. I only found out what I knew all along after speaking to the sales person---everything was sold out! Well, except for the Luxury Pool Villas which are bungalows. Even then, there were only 3 units left. Will sit this one out. :)

 I will get one of these for my HH cluster home.

KFC: Mom and I were famished by 4.30pm. We took a much-needed break at the new KFC @ Setia Tropika Connection. There were Macs, Starbucks, Pizzahut as well as a Maybank branch as far as I had noticed. Really convenient place.

Setia Tropika: I was really impressed with their sales office. Very professionally done, felt like I was visiting the typical car showrooms back in Singapore. Anyway, this development was one of the few that really interested me as I did my research online mainly because of the low prices and interesting concepts such as the garage houses being offered (1 more international unit left). Admittedly, I rather liked the of 2 types Cluster homes offered. The Bridge (2.5 storeys) was going for RM 932,500 while The Louvre (2 storeys) was being snapped up at RM100k less. I was told that Singaporeans made up the majority of new home owners here. The figure? 60%. Visited the show houses and these images resulted:

It was a day that I felt was very well spent. First and foremost, it was quality time spent with mom. The bonuses were that I got to get a better overview of the properties and developments in Johor, adjusted my sense of safety and expectations in JB, got to drive my car for almost the whole day (210km) and came home knowing that I had made the right decision getting HH as my future home. :)

Sales persons who served me:

NI - Lee Irene (+6014-315-1618)
HH - Premila Velu (+6016-742-2291)
EL - Spiritu Santha (+6016-791-4688)
ST - Zanareyah Salim (+6012-742-3312)

PREMIUM VALUE FOR PROPERTIES IN NUSAJAYA

http://www.nusajayacity.com/enewslet...ly/page01.html

Property values in Nusajaya have been increasing since its launch in 2007– evident by the speed at which these residences are snapped up like pisang goreng panas (hot banana fritters). 
"East Ledang provided a different lifestyle to people like us who look for space, nature and outdoor activities. If nothing ever changed, there'd be no butterflies", Erika - East Ledang resident and an active blogger. It is no surprise that residential property values have been strong with upward movements of between 30% and 40% over the past four years. Home owners are land-banking in Nusajaya as they see the potential that awaits Asia's first regional city in southern Malaysia. 
Discerning homebuyers now consider factors such as location, security features and developer's track record as compared to conventional home buyers who take price as a crucial factor in their decision-making. Contemporary homebuyers have no qualms about investing more on their properties and as such place high expectations, including better designs, layout, amenities, fine landscaping and safety as well as security features.
At Nusajaya, well-appointed residences feature hints of modernity and tropical architecture located within a gated and guarded vicinity. The award-winning East Ledang enclave –recognized as one of South East Asia's 20 Best Resort Developments 2010 Property Report, deploys the unique East Ledang Security Intelligence System (ELSiS), dubbed as one of the most advanced security management system in Malaysia. The incorporation of Crime Prevention Through Environmental Design (CPTED) concept is also prominent in a majority of the developments in Nusajaya.
"A Nusajaya residence is a sanctuary that promises you privacy, safety and exclusivity despite being in the heart of a township that is touted to be the future focal point of Johor."New Straits Times These signature residences are not mere structures of bricks and mortar but embodiments of lifestyle statements that combine the best that urban living can offer. These attributes are complemented by facilities and amenities such as the magnificent Puteri Harbour, Legoland and EduCity, enhanced by the convenience of nearby malls such as Tesco, Giant, Aeon Bukit Indah, Mydin and Anjung neighbourhood centre. The latest addition to these amenities would be the Johor Premium Outlet in Kulai that is due to launch in November 2011. 
Nusajaya residential offerings are further strengthened by the premier location of Nusajaya – located 30 minutes from Johor Bahru city centre, 20 minutes from Senai International Airport and 10 minutes away from the Port of Tanjung Pelepas. The completion of several major road projects in Iskandar Malaysia such as the New Coastal Highway (due to complete end 2011), Eastern Dispersal Link Expressway and Senai-Pasir Gudang Desaru Expressway in the next one to two years would contribute to enhance connectivity with this southern-most tip of Asia.